London rapper AntsLive launches streetwear label for Hela Brands
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX.
Masters of Dirt revs up for Motörhead partnership
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary.
RHS partners with Sophie Allport for RHS Chelsea Flower Show collection
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025.
MoMA appoints IMG Licensing to expand global licensing programme
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time.
Due date: big-screen celebration for Peppa Pig’s baby sibling launches on 30 May
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April.
Horrible Histories heads to Leeds Castle for Easter
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent.
B&LLAs 2025: “The Awards are a great way to keep your finger on the pulse”
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards.
